The Benefits of Regularly Publishing Articles
On November 29, 2013 | 0 Comments |

By Michaela St. Onge

Many people are under the assumption that, in order to write an article for publication, you need to be a professional writer. This is not the case. Though you do need expertise in whatever subject area you plan to write about, virtually anyone is capable of this feat. That said, why aren’t more business professionals seeking the benefits of publishing articles and actually doing it?

Communicating with Editors: The Art of the Nudge
On March 6, 2013 | 0 Comments |

By Elena Petricone

Developing editor relationships can intimidate the toughest writers. After all, editors are the gatekeepers of the traditional publishing route. When editors become unresponsive, make a mistake, or poof away, “nudging” the editor can help writers achieve the outcome they want.

Articles are Great Marketing Tools: How to Write Your Article and Get It Published
On September 27, 2012 | 0 Comments |

By Henry Stimpson

Writing articles for magazines, newspapers and Web sites is one of the best ways you can promote your services and products in a B2B context. Articles highlight you and your company as experts and thoughtleaders.

It’s About the AIL: To Get Articles Published, Start with an "Article Ideas List"
On September 27, 2012 | 0 Comments |

By Vanessa Kitchen

Many would-be article authors labor under the misconception that the way to see your article in print is to: first write the article, next send it off to one or more editors, and, last, wait with baited breath for your article to either be accepted or rejected.

Content Marketing Comes into its Own
On September 18, 2012 | 0 Comments |

By Carl Friesen

For well over a century, most people have gotten their information through advertising-supported media. Early newspapers carried advertising mixed in with editorial copy. Magazines continued the trend, so that many of today’s fashion titles carry more ads than copy. Network television and broadcast radio were and are provided free to users – along with the advertising payload that made it all possible.

No image You've Been Published. . .What Next? 6 Tips for Leveraging Your Published Articles
On September 18, 2012 | 0 Comments |

By Ken Lizotte

It’s a big job getting published. You’ve got to conceive the idea, locate an appropriate publication, buttonhole editors and make your pitch. And when an editor finally tells you, “Go ahead,” you’ve got to write the damn thing! By the time it’s all over you’ve achieved lots of little victories and a larger sense of satisfaction and accomplishment.

10 Common Mistakes Made by People Who Publish Articles
On September 18, 2012 | 0 Comments |

By Amanda Miller

Publishing an article is a formidable and potentially rewarding marketing activity, yet all too many successful article authors fail to participate much, or at all, in the process during the time period following after publication.

Acing Media Interviews
On September 17, 2012 | 0 Comments |

By Henry Stimpson

When a reporter interviews you or your spokesperson as an expert, he or she isn’t going to ask trick questions. The reporter is simply looking to an expert to help illuminate a complex issue—and to fill out the story with some lively quotes.

Print is Dead, YouTube Rules, and Mobile is a Rocket! Trends from Content Marketing World 2012 Applied to Thoughtleading
On September 14, 2012 | 0 Comments |

By Carl Friesen

Business professional firms that want to demonstrate thought leadership need to be aware of the rapidly-evolving set of tools and techniques for presenting their ideas. Here is some of what I learned at the leading global event of its kind, Content Marketing World, 5-7 September 2012 in Columbus OH.

Maximizing the Power of Your Published Articles
On September 13, 2012 | 0 Comments |

By Madeline Vellturo

In today’s business world, the use of published articles as a form of marketing has become an often relied-upon technique. But simply publishing an article and letting the chips fall where they may is not necessarily the most effective strategy. It is just as important for any author to understand how valuable a published article can actually be, especially AFTER it has been published.