our email newsletter
emerson consulting group, inc.
box 41
concord ma 01742
(978) 371-0442
(413) 521-0013 fax
Presenter: Ken Lizotte
CMC
Chief Imaginative Officer
emerson consulting group inc. (Concord Massachusetts)
ww.thoughtleading.com
Session Agenda
What Business Are You In?
- Defining your market niche and "value proposition"
- Choosing the right company image
- The price structure debate - Should you charge by the hour, by the day or by value?
Testing Your Business Model
- Checking out the competition-business intelligence techniques
- Honing your USP--What do your clients really need? What do you do really well? What do you really WANT to get hired for?
- Narrowing your client profile
Practice Management
- Outside office vs. office in-the-home?
- Time as an ally--time management tips and guidelines
- Designing your website--on-line brochure vs. search engine special, what to include, what not to include, why simplicity is best
Standing Out from the Crowd
- Brochures and logos-advantages and limitations
- Is advertising and cold calling worth all the time, effort and expense?
- Relationship Management-employing business generation networking techniques, choosing the right associations to join, using "influencers," the critical value of ongoing client interface
- Thoughtleading - enhance credibility and expert status by publishing articles/books, giving talks/seminars, effectively delivering 30-second "impact messages," conducting and disseminating original research
- Creative use of the Internet- how Business Wires, e-promos, e-letters and e-updates can drive more traffic to your website
Do Well, Even in Slow Times
- Seeing crisis as opportunity
- The power of client diversification
- Cost-cutting mistakes and misassumptions
Getting Help When You Need It
- Whether (and when) to hire a staff
- Using alliances, partnerships and collegiality to expand your business opportunities
- How outsourcing can increase your profits
Ken Lizotte is Chief Imaginative Officer (CIO) of emerson consulting group inc. of Concord, Massachusetts, specializing in transforming consultants and companies into "thought leaders" to enable them to stand out from their competition. Services include developing client books, articles and original research projects, arranging major speaking engagements, and coordinating media relations and publicity.
Author of three books and hundreds of published articles, he is a Certified Management Consultant (CMC), a frequent keynoter at national conferences and has been interviewed on various topics by Business Week, Fortune, Newsweek, CBS, Writer's Digest, The Boston Globe and many others.
Current President
of the Institute for Management Consultants/New England chapter, Ken is
a career advisor to Harvard University, co-founder of the National Writers
Union and columnist for the American Management Association. His client
list includes the MIT Enterprise Forum, Keane Inc., the world-renowned
Levinson Institute, SOA members Argus Consulting Ltd and Thomson Management
Solutions, and the law firm of Wolf Greenfield.