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Publishing Books, Publishing Articles

Two in-depth seminars in one day!



booksYou know that you’ve got a great idea in you.

Maybe it’s a short and sweet article idea or a more in-depth book idea. You’ll get around to getting it published, you say.

Don’t put it off any longer!

Publishing can be a tough business, but there is no greater feeling or rush than seeing your name quoted or in the byline.

Getting published is an especially useful tool for business professionals, who can use their published works as leverage for gaining client work, speaking engagements, and credibility.

If you don’t know where to start, you’re in luck! emerson consulting group offers two same-day seminars, one running in the morning, one running in the afternoon, that will outfit you with the knowledge and tools you’ll need for publishing your first article and/or book. You can sign up for our Publishing Books Seminar, our Publishing Articles Seminar, or both, depending on your publishing goals.

These seminars are ideal if you’re just starting out and eager to gain insight into the publishing world from seasoned professionals. Each seminar will leave you with a deeper understanding of how “the publishing game” works, and how you can implement your own plan of action to bring your own unique goals to fruition.

Ken LizottePresenter Ken Lizotte CMC is author of The Expert’s Edge: Become the Go-To Authority that People Turn to Every Time (McGraw-Hill) and four other books. He’s published hundreds of articles including blogs and columns for the American Management Association and Boston Magazine. He’s a co-founder of the National Writers Union. As the CIO (Chief Imaginative Officer) of emersongroup, he also has years of experience helping non-fiction clients get their work published in strategic places.

Book Seminar 

You’ve always wanted to write a book, but the process seems overwhelming! Should you write a book? Do you know enough to write a book? What’s this rabble about self-publishing versus commercial/traditional publishing? Do you need an agent? Where do you begin?

Your own book will organize your thoughts and communicate that hard-earned insight and wisdom you’ve been developing and honing over the years. A book is also a “credibility tool” that you can show to customers, clients, prospects and colleagues. It will raise your profile and lift you above your competition, paving the way for new opportunities and higher levels of professional success.

In the Book Seminar we’ll cover…ChanceBook

  • Publishing myths and misconceptions
  • Why write a book?
  • What to expect from a traditional publisher
  • Will they pay me lots of money?
  • How to write a book proposal
  • How to find publishers for your book
  • How to manage your time
  • Is self-publishing right for you?
  • Writing a book that’s appealing to publishers but that’s true to you
  • Keeping the rejection monster at bay

To learn more about the business value of publishing a book, check out this article from an emersongroup author: The Real Value of Publishing a Book

Article Seminar

If you are a thoughtleader who wants to spread your ideas, publishing articles will teach you the ropes, build your self-confidence, circulate your name and your company’s name, and whet your appetite for more thoughtleading.

In the Article Seminar you’ll learn:

  • How to articulate your ideaChance reads widely.
  • How to frame your idea
  • How to write well and quickly
  • How to pitch your idea
  • How to negotiate with editors
  • What can you expect?
  • Legal considerations (letting your work go online)
  • Post-publication actions
  • How to advocate for yourself
  • How to use published articles to boost your business
  • Keeping the rejection monster at bay

To learn more about the business value of publishing articles, see this article by our editor-at-large Michaela St. Onge: The Benefits of Regularly Publishing Articles.

Take a positive, proactive step toward your publishing goals! Sign up for one or both of our upcoming seminars today!



“Ken and emerson consulting have been wonderful to work with. Not only did they help me land my first major book deal with McGraw-Hill, they supported me before, during and after the process. Hiring Ken was the best investment I made in my business in 2011. I highly recommend you consider hiring emerson consulting and I know I will work with them again.” — Kathleen Burns Kingsbury, KBK Wealth Connection


jvogt_sm“Ken Lizotte and emerson consulting group have helped keep my consulting practice healthy thanks to such actions as: helping me write and publish articles regularly (in print and web venues) that I use daily in marketing my practice; supporting me in creating a regular e-newsletter that my clients love (the single smartest marketing move I’ve ever made); finding me a publisher so that I could publish my first book… and dream about publishing more! I’ve recommended Ken and his team with enthusiasm to the many colleagues who have asked ‘How did you do this?” — Jay Vogt, Peoplesworth


“Publishing articles and getting quoted in the media are excellent for credibility. They are an important part of the process for landing new business. Ken’s team has helped us make this happen.” — Jim Mooradian, Jim Mooradian and Associates



Logistics and How to Register for Discounts

Date & Time: TBA 9-9:30 registration & networking, lunch included. Program concludes at 3:15 PM.

Location: Regus Business Center, Newton Massachusetts. Click for map and directions.

Tuition: $795 walk-in day of program (pre-registration via email required at least one day in advance in case of program cancellation or change of venue)

Discount Schedule: TBA

Andre de Waal

Our client “global thoughtleader” Andre de Waal is now author of 26 published books and counting in addition to hundreds of published articles and speaking and consulting on six continents.

Includes autographed copy of “The Expert’s Edge,” plus 30 days of unlimited follow-up questions and coaching as needed or (past 30 days) one follow-up coaching session. Additional 10% off full-day program investment available for members in good standing of WIND, ACE, SBANE, IMC USA, AMCF, SPC, CEO Club of Boston and Thoreau Farm.

INTERESTED IN ONE SEGMENT ONLY? Register at 50% of above investment amounts for half-day admission.

NOTE TO HALF-DAY REGISTRANTS: Publishing Books will be the morning segment and Publishing Articles will take place after lunch. It is strongly suggested that would-be book authors also register for the afternoon articles segment since a book’s “article-excerpts” constitute an extremely effective book promotion tactic.

Sorry, lunch NOT included in half-day registrations.

IN CASE OF INCLEMENT WEATHER … hey, this is New England! … cancellation of this program will be made up at a later date that is amenable (if at all possible) to all paid-in-full registrants.


CREDIT FOR CANCELLATION: All payments are nonrefundable. However, should you find it necessary to cancel your participation in this program due to illness, accident, weather conditions, travel problems or other unexpected obstacles, your registration fee may be exchanged for credit toward a future emersongroup seminar or an emersongroup service of another kind, or even transferred to a colleague, employee or friend.


Payment Online: PayPal (SEND MONEY function) or Intuit. Send payment to our central email address

Payment by Check: Mail check payable to “emerson consulting group inc” to Box 41, Concord MA 01742. Must be postmarked by corresponding date (above) to obtain early registration discount.

For additional information, please contact emerson consulting group at or give us a call at 978-371-0442.