Site Map

Get Your Author’s Edge

Get Your Author’s Edge

Become a Published Thoughtleader…Guaranteed!

May 15, 2015

Jump to Registration

Books Photo300You’ve always wanted to. You’ve thought about writing and publishing a book or an article (or a SERIES of articles!) …or all of the above! In fact, you’ve wondered about it for a long, long time.

So why hasn’t it happened yet?

Uncertainty is typically the culprit. Questions in your head can seem daunting, confusing, paralyzing.

Questions like:

• How do I get started?

• Are my ideas good enough?

• Is my WRITING good enough?

• Would my ideas be accepted?

• Where would I find the time?

• And, oh yeah, again … how do I get started?

We’ve been working with would-be business authors just like you since 1996, helping them develop their unique ideas for publication–as a book, an article, a series of articles, a regular newsletter or blog … or all of the above. We KNOW you can do it too, we know you can be published. Guaranteed.

Thanks to the Internet and today’s publishing technologies, the opportunity to promote yourself via publishing a book or articles has never been more possible. Editors are in fact waiting RIGHT NOW to hear from you, and the business ideas you have developed while serving your clients are exactly what they are looking for. So why keep them waiting?

“My company has worked with emerson consulting for many years to raise our thoughtleading profile. Ken Lizotte and his team have landed four book contracts with a major publisher (McGraw-Hill), conducted book promotion campaigns, positioned articles in top publications, developed speaking opportunities and gotten us interviewed, among many other things. Emerson consulting is an ideal collaborator whose expertise and hard work have had a positive effect on my business.”

Suzanne Bates, CEO, Bates Communications

On Friday, May 15, we will meet in a conference room in Waltham, ½ mile from Route 128, and work closely with you and other like-minded business experts. We’ll show you how to do the following:

• Develop a list of publishable ideas for a book or article(s)

• Approach book publishers and business publications whose readers comprise your target markets

• Pitch your ideas to reputable editors that attracts their attention

• Win solid interest from a book publisher or major publication

• Write a “publishable” book or article draft that will be reviewed favorably and eventually published

• Collaborate with your (new) editor on editorial questions and comments

• Follow up your book or article’s publication with promotional actions that will maximize your writing’s capacity to grow your business

How this program will change your business life:

• You will finally start publishing your ideas

• Your business will grow as you develop a reputation as a “thoughtleader”

• You will better organize your thoughts so you can communicate your personal insights clearly and improve your sales closing ratio

• Your published works will serve you as credibility and branding tools that your clients, prospects, referral sources and colleagues will admire

• You will publish excerpts from your books and articles on your blog, twitter and company newsletter

• You will lift yourself way above your competition, all of whom (trust us) are NOT publishing their ideas!

• You will become sought-after to speak at important business events and conferences

• Your business self-esteem will grow and grow and grow

“emerson consulting group has helped keep my consulting practice healthy for the last several years, thanks to such actions as: Helping me write and publish articles regularly (in print and web venues) that I use daily in marketing my practice; supporting me in creating a regular e-newsletter that my clients love (the single smartest marketing move I’ve ever made); and finding me a publisher so that I could publish my first book… and dream about publishing more!”

Jay W. Vogt, Founder, Peoplesworth

Your presenters:

Ken LizotteEmersongroup founder and Chief Imaginative Officer (CIO) Ken Lizotte CMC is author of The Expert’s Edge: Become the Go-To Authority that People Turn to Every Time (McGraw-Hill) and five other books plus hundreds of published articles. Former columnist for the American Management Association and co-founder of the National Writers Union, Ken’s years of experience have enabled business experts just like you to see their ideas published by McGraw-Hill, Wiley, Chief Executive Magazine, the Wall Street Journal, Harvard Management Update, Training & Development Journal and many, many more.
Elena PetriconeAs emersongroup’s Deputy Imaginative Officer, Elena Petricone is passionate about helping clients publish their ideas. Her daily tasks include developing article ideas and book proposals, researching and querying publications, editing articles and books, negotiating with editors and arranging media interviews. She’s written for The Writer’s Chronicle, The Concord Journal, Top Consultant, The Peevish Penman, and Nerve. Her short fiction pieces have appeared in MUSED, Apocrypha and Abstractions, The Medulla Review, and Trapeze Magazine. Elena holds an MFA in Creative Writing from Lesley University and a BA from Hampshire College.

“I have worked with emersongroup for many years, employing them to help me publish articles in major business and industry publications and guiding me through the publication of my first book. Ken’s firm has also set up speaking engagements for me as well as media opportunities. I would recommend emerson consulting to anyone wishing to jump start life as a true business thoughtleader.”

Carol Bergeron, author of People Succession: Lessons from Forward Thinking Executives in Middle-Market Companies (Talent Magnet Series)


Date & Time: Friday May 15, 2015, 9:30 AM – 3 PM

Location: Waltham, ½ mile from Route 128/95

Tuition: $495
Early registration: $395 (by May 6)
Early-early registration: $295 (by April 29)

NOTE: Pre-registration via email required at least 24 hours in advance of program start time in case of program cancellation or change of venue

Payment Online:
For PayPal, use SEND MONEY function and send payment to our central email address:

For EFT, request our banking information by calling 978-371-0442 or sending your request to

Payment by Check:
Mail check payable to “emerson consulting group inc” to Box 41, Concord MA 01742. Must be postmarked by corresponding date (above) to obtain registration discount.

Credit for cancellation:
All payments are nonrefundable unless we cancel or reschedule the program.* However, should you find it necessary to cancel your participation in this program due to illness, accident, weather conditions, travel problems or other unexpected obstacles, your registration fee may be exchanged for credit toward a future emersongroup seminar or an emersongroup service of another kind, or even transferred to a colleague, employee or friend.

*If WE have to cancel, due to inclement weather or any other reason, a full refund will be available or full credit as described above, your choice.

Questions Welcome!
For additional information, contact us at or call 978-371-0442.

“After working with me to develop an outstanding book proposal, emersongroup obtained three very strong offers from publishers. I was able to pick the one that I felt was the best fit. If you are an author or a business owner with expertise to share, Ken Lizotte is the best person to turn you into a true thoughtleader.”

Katy Tynan, author of Free Agent: The Independent Professional’s Roadmap to Self-Employment Success (Productivity Press)